We believe that it is important to adopt a transparent and ethical approach to business.

We do not supply directly to the public, or in the case of our school uniform garments, to schools or shops within schools. In those cases we support the specialist independent retailers. We supply functional, durable and affordable clothing with fair pricing.

Quality is paramount in everything we do. We care about the products and services that we offer to our customers, and we aim to offer a comprehensive customer care programme. We only use factories that are fully compliant with all health, safety and child labour regulations, choosing to work with partners who are morally sound and share our core values.